InPublishing Webinars

Paid Content Strategies: Q & A

2.30-3.30pm (BST), Monday 17 September 2018

FREE TO ATTEND

Exclusively for purchasers of The InPublishing Guide to Paid Content Strategies, this one hour long live Q&A, gives you the chance to put questions direct to the guide’s author, Peter Houston, about any aspect of paid-content strategy. You can drill down into areas of particular interest, explore aspects in more detail or ask for advice.

InPublishing

Panellists (via webcam): former Cosmopolitan editor Louise Court, digital MD at Midland News Association Andy Hill and Phil Walker, managing director of PCS Publishing. The webinar will be moderated by James Evelegh, editor of InPublishing (see full biogs below).

What will be discussed:

  • Whether paywalls are the best way of monetising digital content
  • The importance of nurturing your team
  • Premium advertising and how to avoid the race to the bottom
  • Why creativity matters
  • Creating and managing channel agnostic content
  • Choosing the right technology to deliver real-time, personalised content

Who should attend:

Publishing directors, business owners, editors and other senior executives at magazine media companies.

PCS

What you will learn:

  • Which products and services will build value in an uncertain future
  • How to discover what services your customers will need
  • How live events can open new markets
  • How to exploit the potential of automation and technology
  • How to tackle the talent gap

Who should attend: MDs and CEOs of B2B media businesses, current and prospective investors in media businesses, Publishing Directors, Finance Directors, Marketing and Strategy Directors, Digital Directors and Publishers.

InPublishing

What can you expect to learn?

  • What is the ‘Legal Basis for Processing’ and how does this apply to existing data
  • Why understanding the different ways in which you use your data is of vital importance
  • When you need to re-permission and when you don’t
  • Why all data isn’t created equal and how to ensure that you don’t inadvertently get on the wrong side of the legislation
  • How to collect data in a compliant manner

Who should attend: Senior leaders in publishing, senior staff from Sales & Marketing, Circulation, Strategy and HR

Circdata

What can you expect to learn?

• What data do you have – the importance of knowing what you collect and how you use it

• Where do you keep your data and who is looking after it – security is paramount in the new legislation; what steps are you expected to take?

• How long do you keep your data for – building data lifecycle management into your business processes

• What permission do you have to use the data you hold – what permissions are you going to need in the future?

• Who is responsible and who should be in charge of your data protection policies.

Who should attend: Senior leaders in publishing, senior staff from Sales & Marketing, Circulation, Strategy and HR.

Circdata

Panellists (via webcam): Sean Briggs of Creative Workflows, David Whaley (managing editor of the Oldham Chronicle) and Martin Wright (editor of The Shropshire Star).

What will be discussed:

• Current state of the market

• How the newsroom was reinvented

• Templating – friend or foe?

• How can partner hubs deliver the goods?

• The benefits of a centralised workflow

• What’s coming next for the magazine industry?

Who should attend:

Managing and publishing directors, along with senior editorial staff at magazine publishers, large and small.

PCS

What you will learn?

• What drives the value of a media business to a buyer

• How you can make your media business more resilient to change

• What you can start doing now to underpin long term growth

• Which new skills your team needs to acquire

• What partnerships you must build

• What you need to know about your audience

Who should attend?

MDs and CEOs of media businesses, current and prospective investors in media businesses. Publishing directors, finance directors, marketing and strategy directors, digital directors and publishers.

InPublishing

What can you expect to learn?

• How to create compelling reader experiences that increase acquisition, brand advocacy, and engagement.

• How to utilise evergreen content effectively so you can maximise returns from your content and build a sustainable digital business model.

• How to use and analyse big data effectively so you can really understand readers, their interests and how they behave.

• Strategies and approaches for tailoring subscription offers to reader interests and profiles to maximise conversions.

Who should attend: Senior leaders in publishing, senior staff from Editorial, Strategy, Sales & Marketing.

Cxense

What can you expect to learn?

• The future trends in personalisation; where it becomes a strategy, not just a technology.

• How to personalise a cross platform experience.

• How to take control of your audience data.

• How to let go of some editorial control whilst boosting subscriptions.

Who should attend: Senior leaders in publishing, senior staff from Editorial, Strategy, Sales & Marketing.

Cxense

Seven Smart Digital Publishing Ideas

2.30-3pm (BST), Tuesday 27 September 2016

ON DEMAND: WATCH NOW

What can you expect to learn?

• What new types of content are engaging online audiences

• How to reach younger demographics

• Which services will engage an audience

• How to grow an online audience rapidly

• How to create advertising that makes readers switch off ad blockers

Who should attend: Publishers, Publishing Directors, Marketing Directors, Editors, Digital Content heads and anyone in a publishing team looking for new digital ideas

InPublishing

What can you expect to learn?

How better use of your technology can help you:

  • Empower your teams to cross-sell and upsell more effectively
  • Switch from a platform / title sales approach to an audience-led sales approach
  • Make better use of inventory, link with programmatic and reach new audiences
  • Leverage self-service for your customers
  • Improve efficiency in the ad sales process

Who should attend: publishing directors, CIOs/Head of IT, director of operations, sales directors, senior sales and commercial staff and those with responsibility for ad sales technology.

BrightGen

As publishers develop a much more multi-layered approach to delivering content to their audiences across a range of platforms and channels, where does the traditional newsstand fit?

InPublishing

10 keys to successful digital transformation

2.30-3pm (BST), Wednesday 13 April 2016

ON DEMAND: WATCH NOW

How can a traditional B2B or B2C print publisher transition to a digital-first media business? As reading habits are revolutionised by technology, the pressure for digital transformation is growing. But how can you take your content, audiences, advertisers and teams with you on this perilous journey?

InPublishing

The worst possible reason for embarking on a new digital project is that it sounds really, really cool. Too many publishers have travelled down new media’s garden path only to find that it ends in an all too familiar tumble-weed strewn cul de sac. Picking projects that will work is not rocket science however - thinking about traditional success measures can avoid the heartache of failed digital projects and make sure that scarce resources are deployed where they will bring real results.

InPublishing

In modern publishing and communications, it’s essential to reach your audience via various channels including print, web, social media, smartphones and tablets.

On the one hand, this enables you to exploit whole new business opportunities. On the other hand, it poses new challenges to overcome. One is the need to effectively manage the vast and ever-increasing number of digital files, your creative assets, to become more efficient in the modern day workflows.

You need to develop a clear strategy to ensure you quickly find any of your digital assets at any given time for efficient re-use. Every lost creative file costs money. Too often you may find yourself repurchasing assets or recreating them – this is particularly annoying when you know for sure that the file must exist somewhere!

WoodWing Software

5 Top Tips for Surviving in the Digital World

2.30-3pm (GMT), Tuesday 25 November 2014

ON DEMAND: WATCH NOW

Surviving in the digital world is all about being smart and knowing things. The trouble is that there are simply too many things to know. In this webinar we will focus on the 5 key things you need to know to turn your digital "to do" list into a digital "strategy." None of this is rocket science, but sometimes we just need to step back from the day-to-day torrent of business to strip down to what we really need to know and do. This webinar will explore the key principles and tools you need, based on best practice in other digital entertainment businesses.

InPublishing

5 Top Tips To Increase Your Retention Rates

2.30-3pm (GMT), Wednesday 5 November 2014

ON DEMAND: WATCH NOW

In just 30 minutes you will learn:

1. What THE most important number is in your retention marketing (Clue: It’s not 42).

2. Why acquisition marketers should report directly to retention marketers.

3. Why retention marketing is a million times easier for digital products than print products (if you know what you are doing).

4. Why you must be good at empathy (even data geeks).

5. And of course 5 top tips to increase your retention rates.

InPublishing

As the number of apps in the Apple Store increase and the curation of the digital news stand comes to a halt, getting customers to find their digital magazine has become a point of frustration for most publishers.

In this webinar, we explore how you can improve your discoverability within the app store to attract new customers from around the world.

We’ll highlight the key marketing tools and tips at your disposal, such as how to select the right keywords, what makes a great app description, how selecting your images needs more consideration and why user ratings can help you sell more apps.

We’ll also look at examples used by some of the successful brands and other industries such as gaming to illustrate best practice thinking and practical tips which can be easily implemented by your marketing teams.

InPublishing

Balancing the 'three legged-stool' is an old-school analogy for publishing survival. Publishers have a good chance of success if they can balance the three legs of content, audience and revenue; but if any of the three legs fall short, the business will eventually ‘fall over’.

Pre-digital, that simply meant convincing display advertisers that the quality of your content would keep the audience’s attention long enough for their ads to be seen. Digital has made the balancing act way more interesting and publishers are using a raft of alternative publishing models to keep the stool upright.

InPublishing

In a medium where everything can be measured, how do we identify the important metrics, implement the correct reporting tools and language and understand what the metrics might be telling us about our particular brands?Click on the link below for more information…

InPublishing

All the talk in the boardrooms of our leading magazine publishing houses recently has been about digital media. Print revenues are flat at best and the industry’s obsessively focused on the challenge of turning digital pennies into pounds. Click on the link below for more information…

InPublishing