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Incisive launches boutique events agency

Incisive Media, a B2B media and events business, in January announced its new events agency, Incisive Connect, which will offer its clients ‘a full service’ style agency to deliver bespoke events using all or a combination of their services.

Incisive launches boutique events agency

Incisive Connect is a team of commercial B2B event professionals with decades of combined experience in live events from full scale exhibitions, conferences and awards to intimate dinners, corporate hospitality or sales events at some of the country’s most original and exclusive venues, says the company.

Incisive Connect will provide clients across all industries with integrated marketing and events programmes to engage their customers, prospects and other influencers to grow their businesses.

“We are recognised across the industry for the standard and excellence of our live events so it makes sense for us to offer our services to our existing client base who perhaps don’t have the time, resources or expertise to deliver events as part of their marketing mix. Using our experience and connections, Incisive Connect can also serve clients outside of our core markets to help companies with little or no track record of delivering events,” said Simone Broadhurst, Managing Director, Incisive Connect.

Clients including BlackRock, The Chartered Institute of Credit Management (CICM) and American Express are already using the agency to deliver key events either as their main events portfolio or as part of their integrated marketing programmes.

Jonathon Whiteley, CEO, Incisive Media said: “Events remain a growing and high performing part of our clients marketing programmes but we recognise and understand the challenges they present if you do not have the right internal capabilities and talent. We have a proven track record of delivering award winning events and have some of the best talent the industry has to offer. Incisive Connect will serve our client base in our core sectors but extend their services into new business areas making this a very exciting venture for all involved.”