NEWS 

Launch: Inspiralist

DC Thomson Media has launched Inspiralist, a new online lifestyle destination.

Launch: Inspiralist
Ashleigh Gibbs: "Surfacing trending content has been at the heart of our digital content strategy for some time now."

The online hub showcases trending products and content, covering everything you need to make your home life easier, from interior design to parenting products, pet accessories to family experiences and much more, says DC Thomson Media.

As well as inspiring and recommending lifestyle looks and products, Inspiralist will recommend trends for each visitor to the site and suggest related articles based on what users have previously read.

Inspiralist will also work with a network of experts in the lifestyle sphere, including retail, interior design, parenting, DIY, pets, upcycling, gadgets, tech and garden living. According to DC Thomson Media, the new destination website will marry cutting-edge technology, digital experts and content, creating a community that cuts through social noise to target trending content for each individual user.

Inspiralist promises to cover:

  • Homes – “From high-end investment buys to chic budget bargains and DIY, find out how to make your house a haven with the best in homes.”
  • Family & Lifestyle – “Advice and tips on everyday family life and spotlighting rising lifestyle trends.”
  • Pets – “They’re part of the family and they’re part of Inspiralist.”
  • Now Trending – “Want to know what in-the-know influencers are talking about? Inspiralist will keep you one step ahead.”

Ashleigh Gibbs, Digital Editor for Inspiralist, said, “Surfacing trending content has been at the heart of our digital content strategy for some time now. This new hub will take the cutting-edge technology we’ve successfully used on prior projects on a much bigger scale.

“We’re excited to invite experts, influencers, and press agencies in the field to share their news and expertise with us, to showcase exciting products to online audiences that are hungry for news in the here and now and to offer in-depth expertise from those in-the-know.”