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PPA Customer Direct Awards – winners announced

The 2018 PPA Customer Direct Awards were presented at the Jumeirah Carlton Tower Hotel London on Thursday night.

PPA Customer Direct Awards – winners announced
All the winners...

Host Rhys James handed out trophies in thirteen categories to direct and digital marketing professionals in magazine media.

Winners of the PPA Customer Direct Awards 2018:

OFFLINE CAMPAIGN OF THE YEAR

Converting Serial Triallists To Profitable Subscribers, Immediate Media

EMAIL MARKETING CAMPAIGN OF THE YEAR

What's In The Egg? Easter Subscriber Reward Campaign 2018, Bauer Media

BEST USE OF DATA

Complete Your Specials, Immediate Media

IN-MAGAZINE PROMOTION OF THE YEAR

Cooking On Gas!, Bauer Media

INTEGRATED CAMPAIGN OF THE YEAR

Holding The Line With Above The Line, Dennis Publishing

BEST SUBSCRIPTIONS PROMOTION ON A SMALL BUDGET

Cardmaking & Papercraft Spring Video, Immediate Media

DIGITAL MARKETING CAMPAIGN OF THE YEAR

Farmers Weekly Redesign Campaign, Reed Business Information

CUSTOMER RETENTION INITIATIVE OF THE YEAR

Simply Crochet's Hook ‘N’ Learn: Hooked In For The Long Term, Immediate Media

BEST USE OF E-COMMERCE

Keep It Simple Stupid, TI Media

CUSTOMER DIRECT MAGAZINE OF THE YEAR

London Review Of Books, London Review Of Books

REVENUE INITIATIVE OF THE YEAR

A Thing Of Beauty Is A Joy Forever: Growing Hearst's Beauty Box Business, Hearst Magazines UK

TEAM MEMBER OF THE YEAR

Joe Jones, Immediate Media

TEAM OF THE YEAR

Dennis Publishing