Subscriptions are vital in today’s competitive magazine marketplace and Warners, with a proven track record of achieving strong subscription growth on our own titles as well as those of our publishing partners, is well placed to assist with subscription acquisition and retention strategies.
Warners' membership and subscriptions services
Our services are tailor-made to meet the needs of consumer and business-to-business publishers. Our all-inclusive charge for subscription fulfilment ensures that you can budget for the future with no hidden surprises.
Within the Warners' Membership and Subscription service package you will receive:
- A dedicated telephone number and customer service team who will handle the processing of your subscription orders and queries – whether via telephone, email or post
- Experienced account management providing feedback on your subscriber base, along with strategic marketing advice and assistance
- Financial reports and banking
- Standard and bespoke marketing reports to show you the movement of your subscriber/membership base
- Mailing file preparation and distribution to required destinations
- Claiming and handling of all direct debit orders – from set-up, to claiming payment and also chasing failed claims via telephone or letter
In addition to the above we offer:
- Outbound telesales to chase up lapsed subscribers or prospects that need converting to meet ABC requirements
- In-depth data analysis
- Lapsed/prospect mailers
- Reader surveys
- Secure website subscriptions
- Reader offer processing and dispatch
- Data capture processing
If you would like further information on how we could assist you with subscription growth and retention, please get in touch.