5 top tips for growing ad sales through better use of your technology

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As advertising starts to recover from the doldrums of the past few years, now is a good time to review how you are using your ad sales technology.

Duncan Smith will share five key insights on how publishers can improve ad sales simply through better use of their technology.

Using learnings from some of the UK’s leading publishers, he will show you how you can boost efficiency, drive better sales and save your business time and money.

In a live twenty minute presentation, Duncan will show you how the optimum deployment of your ad tech will ensure that the foundations for future ad sales growth are in place.

What can you expect to learn?

How better use of your technology can help you:

  • Empower your teams to cross-sell and upsell more effectively
  • Switch from a platform / title sales approach to an audience-led sales approach
  • Make better use of inventory, link with programmatic and reach new audiences
  • Leverage self-service for your customers
  • Improve efficiency in the ad sales process

Who should attend: publishing directors, CIOs/Head of IT, director of operations, sales directors, senior sales and commercial staff and those with responsibility for ad sales technology.

Presenter: Duncan Smith

Duncan Smith is VP Media and Social at BrightGen, the Salesforce implementation experts. Duncan’s been working in media and publishing technology for over twenty years, and since joining BrightGen in 2012, has focused on developing solutions for media clients to improve efficiency, integration and adoption.

Moderator: James Evelegh

James has worked in magazine publishing since 1989, and has been the editor and publisher of InPublishing since it launched in 2003. He began his career with Trinity Publishing (now DMG) and was then group circulation manager at Centaur Communications from 1994 to 1996. From 1996 to 2003, he worked as a circulation consultant to a wide range of companies including Guardian Media Group, FT Business, Euromoney, WH Smith News and Wilmington.

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