5 Top Tips to Maximise your Creative Assets in the Digital Age

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In modern publishing and communications, it’s essential to reach your audience via various channels including print, web, social media, smartphones and tablets.

On the one hand, this enables you to exploit whole new business opportunities. On the other hand, it poses new challenges to overcome. One is the need to effectively manage the vast and ever-increasing number of digital files, your creative assets, to become more efficient in the modern day workflows.

You need to develop a clear strategy to ensure you quickly find any of your digital assets at any given time for efficient re-use. Every lost creative file costs money. Too often you may find yourself repurchasing assets or recreating them – this is particularly annoying when you know for sure that the file must exist somewhere!

Join this free webinar! John Cunningham, WoodWing´s Country Manager for UK and Ireland, a seasoned publishing expert with extensive experience in the creative and media industry, will explain the details you need to know and will be available to answer your questions.

In this webinar, we will provide you with 5 top tips for the development of a sustainable strategy for your digital asset management:

  • Take the time to analyse your workflow requirements - not only for today, but also tomorrow
  • Don't think small – as if by magic, in a very short time your file stocks will grow and grow
  • Develop a comprehensive metadata strategy
  • Integrate your digital asset repository with your creative and business applications
  • Think about how to monetise your valuable assets

Presenter: John Cunningham

John Cunningham is a seasoned publishing expert with 25 years' experience in the creative and media industry. He worked for 19 years as Sales Manager Media and Publishing for Adobe Systems Northern Europe, driving the business in the UK, Ireland and the Nordic region. Since April 2014, Cunningham has been WoodWing's Country Manager for UK and Ireland.

Moderator: James Evelegh

James has worked in magazine publishing since 1989, and has been the editor and publisher of InPublishing since it launched in 2003. He began his career with Trinity Publishing (now DMG) and was then group circulation manager at Centaur Communications from 1994 to 1996. From 1996 to 2003, he worked as a circulation consultant to a wide range of companies including Guardian Media Group, FT Business, Euromoney, WH Smith News and Wilmington.

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