Navigating the Future of B2B Media: 10 practical strategies

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How will technology affect your B2B media business? How are the information needs of your customers changing? What new products and services should you be developing for the future? How can you protect and grow your B2B media brand in a rapidly changing market? What can you learn from the experiences of other B2B publishers?

Carolyn Morgan outlines ten practical strategies to reshape your B2B media business for the future.

What you will learn:

  • Which products and services will build value in an uncertain future
  • How to discover what services your customers will need
  • How live events can open new markets
  • How to exploit the potential of automation and technology
  • How to tackle the talent gap

Who should attend: MDs and CEOs of B2B media businesses, current and prospective investors in media businesses, Publishing Directors, Finance Directors, Marketing and Strategy Directors, Digital Directors and Publishers.

Presenter: Carolyn Morgan

Carolyn Morgan has launched, acquired, grown and sold media businesses across print, digital and live events. A co-founder of the Specialist Media Show, which was sold to SIIA in 2013, she has wide experience of niche publishing businesses, and advises many independent media owners on all aspects of their digital strategy, from new product development to subscription propositions and advertising.

Moderator: James Evelegh

James has worked in magazine publishing since 1989, and has been the editor and publisher of InPublishing since it launched in 2003. He began his career with Trinity Publishing (now DMG) and was then group circulation manager at Centaur Communications from 1994 to 1996. From 1996 to 2003, he worked as a circulation consultant to a wide range of companies including Guardian Media Group, FT Business, Euromoney, WH Smith News and Wilmington.

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