It is becoming ever more evident that the GDPR goes well beyond a tick box exercise. Publishers are finding themselves tied in knots as they attempt to unravel the complexities surrounding consent and permission based marketing.
Understanding new concepts such as Privacy by Design and Basis for Processing are absolutely key to navigating towards compliance with the Regulation.
For publishers with existing databases working out how to use them post-25th May 2018, this webinar will be looking specifically at the different ways to process and permission data to ensure robust subscription processes.
What can you expect to learn?
- What is the ‘Legal Basis for Processing’ and how does this apply to existing data
- Why understanding the different ways in which you use your data is of vital importance
- When you need to re-permission and when you don’t
- Why all data isn’t created equal and how to ensure that you don’t inadvertently get on the wrong side of the legislation
- How to collect data in a compliant manner
Who should attend: Senior leaders in publishing, senior staff from Sales & Marketing, Circulation, Strategy and HR
Presenter: Hellen Beveridge
Hellen Beveridge is Head of Strategic Insight at Circdata. Hers is a connective marketing and data role which is focused on enabling clients to grow their businesses within the framework of the impending GDPR legislation.
Hellen’s experience covers inbound and outbound marketing; meetings and live event management; publishing; and traditional communications, data and PR. She is now using this knowledge, plus extensive training in data protection, to help organisations operate within the ever-expanding data protection legislation.
Through her experience with many clients, including publishers, exhibition organisers, commercial companies, NGOs, local authorities, trade unions and membership organisations, Hellen is well placed to understand the commercial imperatives when giving advice about data protection.
She was made a Fellow of the Institute of Direct Marketing in 2008 and is a member of the IAPP (International Association of Privacy Professionals) and gained her CIPP/E Certification from the IAPP (International Association of Privacy Professionals) in 2017.
Moderator: James Evelegh
James has worked in magazine publishing since 1989, and has been the editor and publisher of InPublishing since it launched in 2003. He began his career with Trinity Publishing (now DMG) and was then group circulation manager at Centaur Communications from 1994 to 1996. From 1996 to 2003, he worked as a circulation consultant to a wide range of companies including Guardian Media Group, FT Business, Euromoney, WH Smith News and Wilmington.
Webinar sponsored by: Circdata
Circdata is a technology-driven organisation providing fully integrated audience management and development solutions for publishers, event organisers and data owners. Whether you are looking for circulation and subscription fulfilment services, greater insight into your Big Data, or event registration services, get in touch.