Seven Smart Digital Publishing Ideas

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Digital is turning traditional publishing upside down. Mobile is the new access point for content, everyone is an editor, visual media are usurping text, and the competition is coming from all directions.

As a publisher, you have to evolve or die, and just transferring print articles to a website or digital edition won’t cut it any more.

Carolyn Morgan will share seven ideas that could change your view of how you publish digitally, based on the experiences of a range of media businesses large and small.

In a live twenty minute presentation, Carolyn will inspire you to rethink your digital content and start experimenting with new approaches.

Plus you can pose your own questions in a live Q&A session.

What can you expect to learn?

• What new types of content are engaging online audiences

• How to reach younger demographics

• Which services will engage an audience

• How to grow an online audience rapidly

• How to create advertising that makes readers switch off ad blockers

Who should attend: Publishers, Publishing Directors, Marketing Directors, Editors, Digital Content heads and anyone in a publishing team looking for new digital ideas

Presenter: Carolyn Morgan

Carolyn Morgan is managing director of Penmaen Media. She has over twenty years' experience launching, growing, buying and selling specialist media businesses across print, digital and live events. Carolyn now advises publishers large and small on their digital strategy and writes and speaks on digital publishing strategy.

Moderator: James Evelegh

James has worked in magazine publishing since 1989, and has been the editor and publisher of InPublishing since it launched in 2003. He began his career with Trinity Publishing (now DMG) and was then group circulation manager at Centaur Communications from 1994 to 1996. From 1996 to 2003, he worked as a circulation consultant to a wide range of companies including Guardian Media Group, FT Business, Euromoney, WH Smith News and Wilmington.

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