Top tips for a retail strategy that delivers

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As publishers develop a much more multi-layered approach to delivering content to their audiences across a range of platforms and channels, where does the traditional newsstand fit?

Retail is looking more and more expensive, inefficient and out of step with modern marketing, but it is still massively important.

Is it possible to create newsstand plans which have a better return on investment and which contribute positively to a coherent audience strategy?

Top tips on best practice and on the key steps to making retail work better for you.

Presenter: Jim Bilton

Jim Bilton is the managing director of Wessenden Marketing, a UK-based media consultancy with an international range of clients across the media, distribution, retailing, direct marketing, finance and business service sectors. Jim also publishes the newsletter, Wessenden Briefing.

Moderator: James Evelegh

James has worked in magazine publishing since 1989, and has been the editor and publisher of InPublishing since it launched in 2003. He began his career with Trinity Publishing (now DMG) and was then group circulation manager at Centaur Communications from 1994 to 1996. From 1996 to 2003, he worked as a circulation consultant to a wide range of companies including Guardian Media Group, FT Business, Euromoney, WH Smith News and Wilmington.

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